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Monthly Archives: May 2019

Steve Lesnard on Digital Marketing

Steve Lesnard is a prolific brand consultant who has taken the world of marketing and entrepreneurship by storm. He is well known for various high profile brand campaigns that have led to the launch of iconic products in the global market. He has previously worked in the sports world as a brand influencer, and this invigorated his desire to help other brands get noticed. Recently, through his Medium account, he offered valuable insights into the art of products marketing the current dispensation of the digital era.

Steve Lesnard notes that with the rise of social mediums, product marketing has never been the same. He says as much as these digital products have been made to help improve efficiency, they can turn out to be counterproductive if not properly leveraged. Notably, most brands that end up succeeding in their marketing have always put the needs and aspirations of their consumers in their strategy. Steve Lesnard reiterates on the need for a brand to clearly spell out the benefits of a product during the launch and introduction in terms of how best it will add value to the lives of consumers.

In his bid to help startups in their marketing strategy, Steve Lesnard offers two basic principles that will help them market their new product. The most important principle, he notes, is the fact that they need to keep it simple and memorable. In short, they ought to get their storyline in order by outlining what is new, unique and better about the product.

Once you are crystal clear about your product’s storyline, the next step would be to bring it to life and make the whole experience real. Make the consumer feel that they are getting the best there is. This should be as practical as possible, and this can even be illustrated using videos and such tools.

Mathew Fleeger: Remaining Relevant in the Oil and Gas Exploration Industry

Gulf Coast Western, LLC is one of the leading companies in the management of venture oil and Gas Partnership. This relationship between the two organizations is known as Joint Ventures and has done tremendous job in the management of oil and Gas industries in this region. The primary role of the company is to conduct exploration activities with the aim of getting oil and gas in the gulf coast of the United States before engaging in commercial activities.

Mathew Fleeger serves as the president and the Chief Executive Officer of this joint venture and e has played a key role in the expansion and success of this company. His major role has been focusing on looking for resources that would be combined together to see the company achieve its objectives. This has not been easy as there are other organizations in the same industry that are looking forward to maximizing their output.

However, Mathew Fleeger has been able to survive and get considerable reputation in the oil and gas industry after being able to overcome multiple challenges that characterize this industry. It is common knowledge that oil and gas industries present some of the stiffest challenges that any other person has to deal with. This means that the leaders working in this industry have to develop a thick skin that will enable them to absorb the shocks that come with price changes.

Mathew Fleeger knows well that it is easy to be out of business within a short period. However, bankruptcy is a disaster that is not triggered by a single error but a series of other errors contributing towards a single problem. To avoid such errors, the company has to have the necessary market forecasts and be ready to handle challenges as they appear. This is what Mathew Fleeger has been able to do for a longer period.

Article Title: Steve Ritchie Views on Transitions in the Food Industry

Article Text:

Papa John’s is one of the most consistent food companies in the world. According to pundits, the company has managed its transitions well — better than any other high-end company has, in the past two decades. Thanks to Steve Ritchie, the company has changed some policies, making the company one of the best companies in transitions.

After changing some policies, Steve Ritchie has also assisted the company in bringing in new talents. According to the CEO, changes in the management has assisted the entity in implementing its policies effectively. Some of the departments that are under new supervision include the marketing and communication departments. Ritchie is a firm believer in effective communications in a company and therefore, bringing a new manager was timely. He is also a firm believer in better marketing approaches. The marketing department in the last five months have improved drastically, and the improvement has translated to better sales — more specifically in new markets.

In addition to changes in management, the company has also changed in its research policies. Steve Ritchie understands the importance of empirical data in decision-making. In the last 12 months, the company has invested more resources in research than it did two years ago. Ritchie believes that researched-based leadership is an integral part of modern management. Some of the aspects that the company has an interest in include the following. First, Papa John’s has a massive investment in the emerging markets. The new markets, according to Steve Ritchie will dictate the future of this company. Second, Ritchie points out that the company is keen on understanding customer trends — specifically on what makes customers spend their money on a food outlet.

Lastly, Steve Ritchie believes that the future of any company depends on how the company treats its employees and more importantly — if the employees are motivated or not. One of Ritchie’s first goals as the CEO was to make employees productive and happy. In order to achieve this dream, the company made some changes in its policies and its employment procedures. Currently, the company is home to some of the best employment policies in the food market. A recent survey by an independent body showed that employees at Papa John’s are more happy and productive than employees in other companies within the food market.

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A Sneak Peek At The Academy Of Arts University

Established in 1929 in San Fransisco, the Academy of Art University has been a haven for artists all over the world. Dr.Elisa Stephens, the President of the highly acclaimed art school, is the granddaughter of the founders. Clara Stephens and Richard Stephens were the brains behind the university. They desired to hold the hands of the next generation of artists.

The two seasoned artists were looking to offer mentorship to a class of promising artists. The school has not lost track of its vision ninety years later. They have grown from success to success and have every intention of keeping this trend going for many more years to come.

The Academy of Art University firmly believes that commitment and passion are necessary to establish anyone in the art industry. As far as they are concerned, these two traits are the main difference between success and failure. The university prides itself with the ability to train problem-solvers and visionaries of the days to come.

Their illustrious history has revealed that only the students willing to put in the time and the effort to learn stand a chance at success. Talent can take care of 10% of the overall success. The remaining percentage is down to hard work and resilience.

The Academy of Art University is an urban campus that seeks to provide a home for budding artists. Students are offered a professional environment that goes a long way in supporting their growth. They don’t have to worry about trying and making mistakes along the way.

Beyond that, students are taught with the real world in mind. Once they step out of class, they have enough to offer viable solutions and go on to achieve great success in their careers. Multiple opportunities are available, and aggressive students can make the most of them.

The university thrives on the common purpose instilled in the whole fraternity. Students are sure to find an artistic home and achieve their dreams.

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