When it comes to Brazilian advertising agencies, Neogama is a household name. Neogama was founded back in 1999 by a creative entrepreneur named Alexandre Gama. Mr. Gama is also Neogama’s CCO and CEO, and he has proven himself to be an excellent leader over the years. Under his leadership, the Brazilian advertising world has seen Neogama rise to the top and find its place among some of the nation’s top advertising companies.
Neogama managed to beat out all other Brazilian advertising agencies in its first three years of operation in the area of grown. The pace of Neogama’s growth was much more rapid than most people would have predicted. With confidence and momentum on his side as a result of the rapid growth of his young advertising agency, Alexandre decided to make another move, one which would bring even more success and recognition to Neogama.
Alexandre Gama found a way to expand the international reach of Negama by working together with the leaders of a British advertising business called BBH. In 2002, the two agencies began working together, becoming a joint venture known as Neogama/BBH. Neogama/BBH made big waves in the advertising industry in its first year. It was so successful, in fact, that it received a the great honor of “Agency of the Year” from the popular magazine, Meio e Mensagem.