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Steve Lesnard on Digital Marketing

Steve Lesnard is a prolific brand consultant who has taken the world of marketing and entrepreneurship by storm. He is well known for various high profile brand campaigns that have led to the launch of iconic products in the global market. He has previously worked in the sports world as a brand influencer, and this invigorated his desire to help other brands get noticed. Recently, through his Medium account, he offered valuable insights into the art of products marketing the current dispensation of the digital era.

Steve Lesnard notes that with the rise of social mediums, product marketing has never been the same. He says as much as these digital products have been made to help improve efficiency, they can turn out to be counterproductive if not properly leveraged. Notably, most brands that end up succeeding in their marketing have always put the needs and aspirations of their consumers in their strategy. Steve Lesnard reiterates on the need for a brand to clearly spell out the benefits of a product during the launch and introduction in terms of how best it will add value to the lives of consumers.

In his bid to help startups in their marketing strategy, Steve Lesnard offers two basic principles that will help them market their new product. The most important principle, he notes, is the fact that they need to keep it simple and memorable. In short, they ought to get their storyline in order by outlining what is new, unique and better about the product.

Once you are crystal clear about your product’s storyline, the next step would be to bring it to life and make the whole experience real. Make the consumer feel that they are getting the best there is. This should be as practical as possible, and this can even be illustrated using videos and such tools.

Mathew Fleeger: Remaining Relevant in the Oil and Gas Exploration Industry

Gulf Coast Western, LLC is one of the leading companies in the management of venture oil and Gas Partnership. This relationship between the two organizations is known as Joint Ventures and has done tremendous job in the management of oil and Gas industries in this region. The primary role of the company is to conduct exploration activities with the aim of getting oil and gas in the gulf coast of the United States before engaging in commercial activities.

Mathew Fleeger serves as the president and the Chief Executive Officer of this joint venture and e has played a key role in the expansion and success of this company. His major role has been focusing on looking for resources that would be combined together to see the company achieve its objectives. This has not been easy as there are other organizations in the same industry that are looking forward to maximizing their output.

However, Mathew Fleeger has been able to survive and get considerable reputation in the oil and gas industry after being able to overcome multiple challenges that characterize this industry. It is common knowledge that oil and gas industries present some of the stiffest challenges that any other person has to deal with. This means that the leaders working in this industry have to develop a thick skin that will enable them to absorb the shocks that come with price changes.

Mathew Fleeger knows well that it is easy to be out of business within a short period. However, bankruptcy is a disaster that is not triggered by a single error but a series of other errors contributing towards a single problem. To avoid such errors, the company has to have the necessary market forecasts and be ready to handle challenges as they appear. This is what Mathew Fleeger has been able to do for a longer period.

Article Title: Steve Ritchie Views on Transitions in the Food Industry

Article Text:

Papa John’s is one of the most consistent food companies in the world. According to pundits, the company has managed its transitions well — better than any other high-end company has, in the past two decades. Thanks to Steve Ritchie, the company has changed some policies, making the company one of the best companies in transitions.

After changing some policies, Steve Ritchie has also assisted the company in bringing in new talents. According to the CEO, changes in the management has assisted the entity in implementing its policies effectively. Some of the departments that are under new supervision include the marketing and communication departments. Ritchie is a firm believer in effective communications in a company and therefore, bringing a new manager was timely. He is also a firm believer in better marketing approaches. The marketing department in the last five months have improved drastically, and the improvement has translated to better sales — more specifically in new markets.

In addition to changes in management, the company has also changed in its research policies. Steve Ritchie understands the importance of empirical data in decision-making. In the last 12 months, the company has invested more resources in research than it did two years ago. Ritchie believes that researched-based leadership is an integral part of modern management. Some of the aspects that the company has an interest in include the following. First, Papa John’s has a massive investment in the emerging markets. The new markets, according to Steve Ritchie will dictate the future of this company. Second, Ritchie points out that the company is keen on understanding customer trends — specifically on what makes customers spend their money on a food outlet.

Lastly, Steve Ritchie believes that the future of any company depends on how the company treats its employees and more importantly — if the employees are motivated or not. One of Ritchie’s first goals as the CEO was to make employees productive and happy. In order to achieve this dream, the company made some changes in its policies and its employment procedures. Currently, the company is home to some of the best employment policies in the food market. A recent survey by an independent body showed that employees at Papa John’s are more happy and productive than employees in other companies within the food market.

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A Sneak Peek At The Academy Of Arts University

Established in 1929 in San Fransisco, the Academy of Art University has been a haven for artists all over the world. Dr.Elisa Stephens, the President of the highly acclaimed art school, is the granddaughter of the founders. Clara Stephens and Richard Stephens were the brains behind the university. They desired to hold the hands of the next generation of artists.

The two seasoned artists were looking to offer mentorship to a class of promising artists. The school has not lost track of its vision ninety years later. They have grown from success to success and have every intention of keeping this trend going for many more years to come.

The Academy of Art University firmly believes that commitment and passion are necessary to establish anyone in the art industry. As far as they are concerned, these two traits are the main difference between success and failure. The university prides itself with the ability to train problem-solvers and visionaries of the days to come.

Their illustrious history has revealed that only the students willing to put in the time and the effort to learn stand a chance at success. Talent can take care of 10% of the overall success. The remaining percentage is down to hard work and resilience.

The Academy of Art University is an urban campus that seeks to provide a home for budding artists. Students are offered a professional environment that goes a long way in supporting their growth. They don’t have to worry about trying and making mistakes along the way.

Beyond that, students are taught with the real world in mind. Once they step out of class, they have enough to offer viable solutions and go on to achieve great success in their careers. Multiple opportunities are available, and aggressive students can make the most of them.

The university thrives on the common purpose instilled in the whole fraternity. Students are sure to find an artistic home and achieve their dreams.

Find out more about Academy:

Boraie Development and Shaquille O’Neal

The Aspire is a luxury apartment complex located in New Brunswick, New Jersey. Boraie Development is the company that made it and runs it. The area where it is located has many young people who like these kind of apartments. They are modern in their design and the apartments located at 135 Somerset St. are in an area where they are close to many things that people often use. They are convenient in this way.

Boraie Development and NBA Star Shaquille O’Neal are doing business together on a building project. Shaquille’s home town is Newark New Jersey. This is where the building will take place. Shaquille wants to make an apartment tower there. It will have 350 apartments and will be located at 777 McCarter Highway in Downtown Newark. The 35-story property will be the “House that Shaq Built” according to the basketball star. Boraie and Shaquille are currently working on an apartment tower located at 1 rector Street. This project has 168 apartment units. It should be finished by the end of the year. Shaquille says that he feels he will be doing something positive for the city and it will make Newark a bit more beautiful. At the location on 1 Rector Street there used to be a school there called Science Park High School. Boraie bought the property about 10 years ago and sometime later a partnership with Shaquille was entered into to develop the project. The old school was torn down and work started and on the new building in October of 2018. The 1 Rector Street property is in a good location. The New Jersey Performing Arts Center is nearby along with other attractions including the Hahne and Company building which is currently the home to Whole Foods and Restaurant. Celebrity Chef Marcus Samuelson works there.

Omar Boraie is a real estate developer. His company is called Boraie Development. In addition to making buildings he has other interests. He made a one and a half million dollar donation so he could help to start the Omar Boraie Chair in Genomic Science for the Rutgers Cancer Institute of New Jersey. He is orginally from Egypt. He achieved an undergraduate degree in chemistry there. He went to Rutgers University in New Brunswick to obtain a doctorate degree. While buying a home his interest in the real estate market was sparked. He has helped many people in his endeavors.

How Sharon Prince Is Creating A Sense Of Community through Grace Farms


Grace Farms is a community place that provides sufficient space beyond what you will normally get in a common park in your neighborhood. In a place where you go and spend your time alone, Grace Farms is open for all and plays a significant role in helping people visiting to work as a community. It is common knowledge that many people around the country concentrate on their daily lives and no one wonders what is happening with other members of the community.


Grace Farms gives families an opportunity to interact with other families who have come to witnesses the picturesque beauty that has been there for almost ten years. Brining different families together is a sense of creating a harmonious community that can care for one another and form a large population that is concerned about the entire population around the country. In summers, community interactions are at all-time high with different families performing joint tasks. Find Additional Information Here.


Led by Sharon Prince, Grace Farms has been implementing various programs and strategies that are all geared towards bringing the members of the community together. One of the main programs is catch-and-release fishing, which is mostly done during the summer. This breathtaking community activity has been used as the foundation for friendship as several families join hands to catch and release fish in the river traversing the entire Grace Farms. There are other exploration activities that community members can perform together at Grace Farms.


About Sharon Prince


Sharon Prince is a visionary leader who has been able to bring into perspective what many people could not have imagined.


Prince has been able to establish Grace Farms, which is a public space that has been helping a considerable number of people to interact with one another and experience nature at the same time. Other non-profit organizations have also been taking their members in this farm fore team building activities.



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Roseann Bennett Explains Mental Health


Those who are not familiar with mental health will misconstrue or abuse the term. Those committing heinous crimes or suffering from schizophrenia are often what people think of when hearing the words mental health. There is more to mental health than just who is extremely ill. It is actually how someone’s emotions and mind are overall.


Roseann Bennett Therapist writes on behalf of the group she founded from her perspective as a licensed marriage and family therapist in New Jersey.


Bennett has provided mental health services to individuals and has experience in marital and family therapy, treatment planning, case management, and crisis management.


She is also an AAMFT Approved Supervisor, the NJAMFT Northern Chapter President, and a writer on the side. Roseann Bennett has written in well-known magazines such as Wall Street Journal Woman of Note, the Huffington Post, and Lioness Magazine to name a few.


It Isn’t True that You are Healthy or Sick

The topic of mental health is not black and white, instead, it is a spectrum. You are not necessarily completely unstable if you have small issues. Take physical health as an example. You can manage things like ear infections or high cholesterol. The same is true when it comes to your mental health. Several people are not at their best mentally sometimes.


Violence is Not Always the Case

According to Roseann Bennett Therapist, the media has promoted the stereotype of violence because it focuses on the meltdowns of celebrities or mass shootings. This gives the public the idea that mental health is a dark, scary thing. Those with mental health issues are not all violent. Less than eight percent of crimes have a direct correlation to the symptoms of mental health. Substance abuse and poverty are contributors to why many perform acts of violence.


Children and Mental Health Issues

Children can display warning signs of concerns with mental health. These signs are seen before the age of 14 in half of the disorders. Symptoms begin showing before age 24 in 75 percent of disorders. A number of issues associated with mental health are not diagnosed and treated when adolescents first begin experiencing them.


No One Is Immune to Problems with Mental Health

You can have problems with your mental health even if there is no history of it in your family. American adults experience mental health issues at a rate of one in five. Refer to This Article to learn more.


Find more information about Bennett on


Gino Pozzo and the Watford FC

Gino Pozzo seemed to be born for football. Gino’s story started in Italy, where he was related to previous Udinese Calcio football club presidents. But at the age of 18, Gino moved to the US. He earned a Master’s degree from Harvard and then got married. He then moved to Spain and lived in Barcelona for 20 years. 2013 is when he started to be more involved in his football club at Vicarage Road in London.

Gino’s father, Gianpaolo, bought the Udinese football club in 1986. For generations, the Pozzo family had been in the woodworking business. In 2008, they sold their woodworking business so they could focus more on their football clubs.

Gino seemed to be the reason for the club’s success. Because of Gino, the family bought Granada F.C in 2009. In two short years, Granada rose to Primera Liga for the first time in 35 years.

The family bought the Watford Club in 2012, which is when Gino relocated to London to be more involved in the club’s operations. It seems that the Pozzo’s plan was to be at Watford for a while.

Gino eventually sold the Granada F.C. to Jiang Lizhang for 37 Euros in 2016, saying he wanted to concentrate on the Udinese and the Watford club.

Recruiting and trading players is a main component of the Pozzo club ownership model. The media had many things to say about the signing on many players who were on international loans to other clubs. However, the recruiting and trading method seems to be very effective.

Pozzo is said to be at the Watford’s training ground almost every day. He was called “the best owner in the world” and ranked #4 on Talksport’s 2019 rankings of CEO football club owners.

Rick Cofer’s Current Philanthropic Endeavors

Austin is a weird place, let’s face it and embrace it. But when it comes to the philanthropy efforts of native Rick Cofer, there’s nothing weird going on. Rick Cofer Law has nothing but pure love for the LGBTQ community through an effort to support the sexual wellness and being of LGBTQ members called the “Kind Clinic”. A new Texas Prides Impact Fund study has found that during a survey of 850 LGBTQ Texans, more than half had been homeless at some point in their life! A third of people surveyed admitted to not disclosing their sexual orientation to their healthcare supplier.

What’s worse is that Rick Cofer found out that almost 80% of all existing LGBTQ organizations existing in Austin didn’t even provide mental health help for its members. Seeing this drastic lack of service and care for the community’s members, Rick knew that he had to do something to help one of the most integral communities in Austin. The whole idea actually started from Christopher Hamilton who is the Chief Executive Officer of Texas Health Action. The main way that THA is able to help the LGBTQ community of Austin is by nearly eliminating HIV in total through “PrEP” or “pre-exposure prophylaxis”.

Kind Clinic is not only a name, but it’s also an acronym for “Knowledge, Inclusion, Nurture, and Dedication”. The idea is that with these four elements combined, the LGBTQ community can become a totally safer and more protected place free of fear of contracting the deadly HIV virus. With both free medication for PrEP and PEP (post-exposure as compared to pre-exposure), in addition to free HIV testing, hormone therapy, STI testing / treatment, and mobile care, Austin is going to be kept weird in a safer and more efficient manner that respects all of its members with dignity and pride. Because when the Lesbian, Gay, Bisexual, Transgender, and Queer community is taken care of with the due course of health treatments which it has been so lacking in the past, Austin as a whole will become a more happy, healthy, and productive society as a whole that is less filled with fear, anger, confusion, sadness, or all of the above. To know more about Rick Cofer visit LinkedIn.


How Tim Ioannides Shifted From Cosmetic To Medical Dermatology


Tim Ioannides is one of the reputable dermatologists globally. He built a name for himself having served the industry for more than fifteen years. His expertise in dermatology and medicine helped change the lives of Treasure Coast residents. The community entrusts him in all their skin related problems. Tim maintains a good relationship with his clients by providing top-notch dermatology services. Tim Ioannides serves many patients in the five treatment locations in the region. He succeeded to expand his venture through the trust of the community and his unmatched expertise.


After training, Tim Ioannides worked with a cosmetic dermatologist. The exposure to the industry made him recognize his passion for an alternative dermatological approach. He realized that his calling was for the medical dermatology. He started Treasure Coast Dermatology that specialized in the treatment, diagnoses, and other medical related procedures.


Some of the services offered by the center include treatment of tumors, skin cancers, and other skin conditions. Throughout Tim’s career in dermatology, Tim Ioannides dedicates himself through research and time to ensure his clients receive the best services. Besides, he has a passion for making the lives of his patients better.

His attendance to patients wins the heart of his clients.


Tim Ioannides likes diagnosing his patients himself to understand the root cause of the particular problem. The unique approach to his clients makes his services special thus attracting more clients. He does not believe in today’s digital era that involves Doctors depending on written or printed patient’s reports. According to Tim Ioannides, eye contact is very vital in medical diagnosis. Besides, the patient has an opportunity to discuss with the Doctor on the desired treatment procedure.


In an article with Health U.S. New entitled “Dr. Tim Ioannides MD”, a complete information can be read about the good doctor’s background, specialties, patients’ reviews and ratings and even his affiliations and insurances he accepts.


Tim Ioannides is an alumnus of Miami University and pursued his medical degree in the institution’s medical school. The medical graduate was an intern at Florida University. He also worked at the Dermatology department of his former university. Additionally, Tim completed a stringent residency at Jackson Memorial hospital’s Cutaneous Surgery department. Refer to This Article for additional information.



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