Skip to content

Business Leader

Steve Lesnard’s Principles Of Marketing Products In The Digital Era

 

The digital life has dynamically changed the way people used to do things. Almost all sectors have changed their ways f operations into digital ones by the use of technology which is advancing every day. People in business ought to change their ways of marketing their products for them to survive in the competitive global market. As a marketer, you ought to give in-depth details of your product and explain frankly its benefits which will add value to the consumer.

 

Steve Lesnard, who is a well-known entrepreneur in Portland, has two principles which he uses to market products at Nike. Steve Lesnard is the Global Brand Manager at Nike who plays a role in marketing the brand. He is professional businessperson with a master’s degree in Business and Entrepreneurship from the Babson College. This article describes the two principles used by Steve Lesnard.

 

Principle 1: Make it Memorable by keeping it simple

When marketing your product, ensure that you provide a brief introduction of what your product is and highlight the benefits it will add to the consumer precisely. Always avoid ambiguous language and be straightforward in describing your product. Make your language enticing and understandable. Large companies use this principle of simplicity, and their products thrive successfully. Try this principle, and with no time you will secure a place in the broader global market. Refer to This Article for more information.

 

Principle 2: Bring it to life by making it real.

Provide the consumer with information that will fully satisfy them. Avoid faking and giving false information as this digital era is not a time of lying to the customers since they are aware of counterfeit and fake products. Explain to them what your product entails and make them feel it and b so doing you will conquer their hearts. What does your product do to them? How does it look on the consumer’s body? How will the consumer utilize it? All these aspects ought to be put into consideration while marketing your products. Providing fake testimonials and videos are not useful tools in marketing in the digital era as people nowadays are exposed and enlightened.

 

Learn More: https://www.faispdx.org/cf_directory/dirprofile.cfm?p=519&id=6516

L’Oreal Executive Nicolas Krafft On A Spotlight

 

One of the leading beauty company based in North America L’Oreal recently held a diverse meeting in centering women’s beauty in River Seine. The show concerned of promoting and advertising their new beauty products and also staging on floating catwalk inspired by French Capital. Attended by celebrities who lined up to ensure well perform of the show showed a spotlight on modeling diversity and good creativity in fashion arena.

 

The event main agenda was to empower and support L’Oreal together with brand mission towards the development of the company and its consistency in bringing emerging beauty to everyone globally. The company’s employee on makeup and hair emerged with new makeup looks and hair majorly for the show. More so, the jewelry and modeling departments were not left out since they also had innovative brands to show off on the special day. Being a committed company towards beauty, it took its great time in emerging with floating catwalk which is all unique.

 

With L’Oreal team mission towards achieving the best, it turned out to be the best company in promoting gender equality and was ranked the best by Equileap Company and was greatly awarded. The pioneer company in gender equity ensures equal access to the company’s promotion and training as well as the pay gap.

 

Nicolas Krafft who is the company’s vice president in global business development has portrayed good leadership ad control towards the company’s strive to achieve its goals in beauty investment products. More so, Nicolas do serve as a general manager pulp riot international and his leadership skills in the company has resulted to harvest of good profits and capital in general and thus being an inspiration executive to all.

 

On his Twitter page, Nicolas tweets much on company’s products and there importance and thus promoting and advertising on them. Considering the fact that technology is one paramount key in marketing, he engages his team towards the use of ecommerce platform in marketing as well as online deliveries of the products. More so, he has led the company in teaming up and providing the best with L’Oreal Paris which offers best and paradise collections on beauty. Having worked in the company for more than eight years, his substantial achievements and accomplishment are positively recorded. Get Additional Information Here.

 

Visit him on https://soundcloud.com/krafft-nicolas

Paul Herdsman Talks His Hobbies And The Need To Relax

 

While maintaining and growing his successful business as the COO of NICE Global is a priority for Paul Herdsman, he knows how important it is to have a proper balance with his professional and personal lives. He recently spoke about his love for playing golf and fishing which he states have helped him become well-rounded and grounded in his life. Engaging in these activities and making sure that he does not become overwhelmed with his business helps Paul Herdsman serve his company better.

 

Paul Herdsman states that despite his busy schedule, he always tries to find the time to take part in his hobbies at least once a week. He needs to have the time to decompress from the stress that life can cause and he also knows how important it is to be able to engage in activities that he enjoys. These activities are a good opportunity to clear his mind and reduce the levels of stress that is in his life. See Related Link for more information.

 

While Paul Herdsman enjoys the golf courses that are around him in South Florida, he also enjoys being able to take trips to other destinations in different parts of the country and world. Paul Herdsman has had the opportunity to visit many different courses but still has many more that he hopes to see during his life. Paul Herdsman has stated that he tries to take these trips at least once or twice a year when time allows for it.

 

NICE Global is a customer service company in Jamaica that serves business who have decided to outsource this aspect of their company. Paul Herdsman works to ensure that his company is able to provide the best service possible. Apart from keeping their clients and their customers satisfied, Paul Herdsman also strives to provide a positive experience for his employees.

 

View source article: http://blogwebpedia.com/paul-herdsman-discuss-hobbies-impact-nice-global.html#.XHQ_U6JKiUl

 

 

 

Meet Liu Qiangdong, The E-commerce Guru

 

Richard Liu Qiangdong is the founder and CEO of JD.com, an online retail company that focuses on e-commerce. He is an alumnus of the famous Renmin University in China where he graduated with a degree in sociology. Richard had an interest in entrepreneurship and began his first venture only two years after graduation.

 

Inception of JD.com

 

In 1998, Liu Qiangdong opened a retail magneto-optical products shop in Beijing. Richard Liu Qiangdong idea was to take over the market and become the best electronic products provider. After a few years, the business picked up, and he renamed it “Jingdong”, a name coined from the last character of his name and his then girlfriend’s name. Go To This Page for related information.

 

By 2003, Jingdong expanded all over China and had 12 affiliate stores spread across the country. Then came the famous SARS outbreak that made Liu Qiangdong close the affiliate stores and focus on selling the products via the available online platforms. This was the beginning of the e-commerce business for Jingdong.

 

Performance of JD.com

 

Years down the line, the company has transformed to be one of the biggest e-commerce retailers in China. Currently, JD.com is worth over $12 billion, and we can only expect the figures to go up in the coming years. Liu Qiangdong has put successfully put up mechanisms that have made the company have progressive growth.

 

Liu Qiangdong is a hardworking and results-oriented who will stop at nothing than success. He has vast experience in e-commerce, and this puts him ahead of his peers. Liu Qiangdong ventured into e-commerce at a time when nobody would have ever thought that people will rely on online platforms to make purchases and sales. His relentless spirit is what has made him successful in most of his ventures. Additionally, he has employed a team of qualified personnel who are tasked with the responsibility of ensuring that JD.com is at par with the current technological developments.

 

Richard Liu Qiangdong is the perfect embodiment of how an entrepreneur ought to be like. He has proven beyond doubt that we should never give up but instead keep pushing on till we get the desired results.

 

Visit: https://www.wealthx.com/dossier/qiangdong-liu/

Career Journey Of Richard Liu Qiangdong

 

Being the founder of JD.COM, Richard Liu Qiangdong has ensured that people get access to their preferred goods based on the time they need them. His firm is ranked as the largest online retail shop in China. The firm has outdone most companies in the country, thanks to the great strategies employed by its executives in its management.

 

Richard Liu has also employed the use of innovative measures to ensure that the company continues to grow faster to address the many needs of its clients. The firm has attracted many customers over the years, and as a result, it has continued to expand its services and affiliates in many parts of the country like Shanghai, Beijing and many more.

 

Richard Liu Qiangdong is known for the cautious measures he partakes when it comes to the operation of his firm. He always has engaged with other smart people in the industry to learn from them. Richard Liu Qiangdong  always puts JD.com at the forefront and he believes that its successes are always based on the actions he takes on his daily activities. In every conference that he holds, he seeks to engage with his customers and employees to pay attention to their opinions and views about the firm.

 

He has always reviewed the discussions held at his meetings to learn better ways through which he can make big developments to his firm. The perseverance he has worked towards his work has seen him stay strong even at times of challenges. Liu has also encouraged many upcoming individuals and those already in the sector not to despair no matter what they go through in their operations. Go Here to learn more.

 

Richard Liu Qiangdong has also taken part in a vast number of innovative projects through the help of his employees and he seeks to improve the world through his ideas. He recently helped in enhancing and bringing development in the logistics sector he seeks to build an underground tunnel for freight vehicles to reduce the level of pollution in the country caused by such machines. The continuous efforts of Richard Liu Qiangdong have enabled him to make lives better for many people across the globe. And in 2017, Richard Liu became a “Variety500 Honoree” as a result of his persistence, innovation, and hard work.

 

See also: https://www.forbes.com/profile/richard-liu/#138384a22677

 

Richard Liu Qiangdong, Chief Executive Officer Jd.Com

 

Richard Liu started his company in the year 1998, whereby he says that the name of the company came as a result of him joining the last characters of the his girlfriend’s name together with the last characters of his name. He attended college in Beijing, China whereby he had the ambitions of starting his own business instead of being employed by the government.

Richard Liu Qiangdong opened a couple of computer selling stores and during the SARS epidemic, his business was adversely affected as he sent his employees home while he, together with other managers remained to operate the stores. However, it was during this time that the idea of online selling hit him together with the rest of the managers and due to its many advantages such as low cost Richard Liu decided to adopt it for his business.

Honesty within his online business is what majorly attributed to its success as many of the online sellers at the time sold counterfeit products. JD.com majorly specialized in technology products such as mobile phones at the time of its inception.

Currently, JD.com has quite a large number of employees and its C.E.O. Richard Liu aims at making the company to be the leading e-commerce platform in the world. The company mainly deals in three major areas that is; e-commerce, logistics and technology whereby Richard Liu also aims at expanding provision of these services to other parts of the world other than China through the use of different strategies such as acquisition and cooperation with local partners.

After ordering an item from the company, a period of time is set after which the product is delivered to your doorstep depending on your location. The company offers a wide variety of products whereby the company is concerned about price fairness and efficiency within its operations. See This Article for additional information.

According to Richard Liu, being wealthy is a position of responsibility rather than burden or pleasure since one can use the wealth as a resource in helping to build the society in general or one’s own company. It’s for this reason that he has donated some of his money for charity.

In an article on AACSB.edu, Liu was listed as one of the “Most Influential Leaders”. As a testament to Liu’s admirable business practices, he has received numerous national and international awards for his entrepreneurship, business influence, innovation, and leadership.

 

View source: https://www.therichest.com/celebnetworth/celebrity-business/men/liu-qiangdong-net-worth/

Louis Chenevert Gives Professional Advice on How to Improve a Company

Louis Chenevert is the Chairperson and the CEO of United Technologies Corporation. In addition to his current role at the United Technologies Corporation, Louis Chenevert is a member of the Board of Directors for Cargil. He also serves as the Exclusive Advisor at Goldman Sachs. Louis was elected as the Chairperson of the company in January 2010 and the President, and CEO in April 2008. Louis Chenevert acquired a degree in Production Management from the Université de Montréal.Before these positions, he held other positions such as the President and Chief Operating Officer and the Director. Before joining United Technologies Corporation, Louis Chenevert served as the President at Pratt & Whitney. Prior to working at Pratt & Whitney, he was the Production General Manager at General Motors.

Louis has been in the corporate world for a long time. Over this period, he has gained valuable experience on what can make a business succeed. According to Louis Chenevert, investing in employees is one of the best things. Most entrepreneurs overlook this tip when they want to improve their businesses. They think that adopting cutting-edge technology will help the company reach its goals.

Louis Chenevert advice to other CEO’s is to invest in their employees first. Employees have what you need to push the business to the next level. However, it is upon the management to discover the talents each of their employees holds and motivate them to use them.Instead of hiring new people to fill high positions, Louis Chenevert says it is better to promote one of the talented employees in the firm. This way, you will avoid lengthy training and orientation process, and also motivate other employees to work hard so that they are promoted next time.

According to Louis Chenevert, some of the tips for a company to invest in their employees is creating an enjoyable working environment, recognize and reward dedicated employees, having programs that support employees to further their studies, and having exciting methods of team building.

Louis Chenevert has worked with big companies and knows what is best for a company. Investing in the current employees is one of them.

https://twitter.com/louis_chenevert

Vinod Gupta’s Success Story Speaks For Itself

 

Vinod “Vin” Gupta is a self-made millionaire whose success speaks for itself. Born in India in 1946, he was able to turn a company around that eventually sold for $680 million. Currently he is the CEO of Everest Group. When asked in a recent interview about the key ingredient to his success, his advice to any up and coming entrepreneur is to take many risks but be frugal in spending.

 

Currently his firm Everest Group, helps to provide capital for business startups in the technology field. He also provides technology for any struggling start up business and assists young entrepreneurs with business strategies to help towards the growth of their business.

 

Understanding the importance of giving back to his community and society, back in India he provides employment opportunities in financially challenged neighborhoods. Vin Gupta also helps fund many schools in India. He understands the importance of education and is a firm believer that underprivileged individuals deserve a chance in life.

 

The brainchild behind his two conglomerates- InfoGroup and Everest was birthed during his undergraduate days in the University of Nebraska. During that time, Vin Gupta was employed by Commodore Corporation, a company that manufactured mobile homes. Through his role as a Marketing Research Analyst, he was able to produce time saving strategies for businesses that needed extensive mailing lists.

 

When asked how Gupta is able to manage two large companies – his answer is simple.

 

Vin Gupta implements 21st Century leadership techniques, by insuring his employees are well trained and can execute daily operations. He stated that the key factor to any successful business is having competent employees that can do the job well. This way he can utilize his time wisely to strategize for other ways to continue to foster and advance the growth of his company. He hopes to move the company forward by expanding into the artificial intelligence field.

 

In his spare times he reads the Wall Street Journal for at least an hour a day. He uses the newspaper to gather ideas and look for upcoming futuristic trends that will further enhance his company. Visit This Page to learn more.

 

Lastly, when asked in a recent interview of his advice on how to succeed in today’s times. He stated three key factors: never bite off more than you can chew, remember others, and put loved ones first. In essence, he feels that any successful person should always help others who are less fortunate. It is also important to surround yourself with the family members and friends who supported you in your endeavors. He feels a successful businessman should never become complacent.

 

More about Vinod Gupta on http://inspirery.com/vinod-gupta/

Richard Liu Qiangdong, The C.E.O Of JD.com

 

A Chinese Billionaire Richard Liu Qiangdong is the founder of JD. com. JD is an online platform business which deals with a variety of products including both men and women wear, consumer products and electronics. Richard Liu build the company from scratch since he did not have adequate capital to start the business, his determination made him formulate new ideas to make JD.com grow.

 

The name JD. com was from his first girlfriend’s name and his name combined. When SARS outbreak struck in 2004, Richard Liu feared that his staff members would be affected; hence he permitted them to stay at home. Richard Liu Quiangdong with the help of his employee who was a manager at that time decided to start a business where they would serve their customers from their homes. They created JD.com website at the end of 2004.

 

Marketing and selling their products through Amazon, JD.com proliferated. Currently, the company has more than 167,000 employees, and the number increases as time goes. JD.com has a market worth of approximately 60 billion US Dollars. Go To This Page for related information.

 

The set objectives of JD.com is to provide high-quality products and improve their services to all their customers all over the world. Richard Liu also strives to make JD.com the number one e-commerce business across the globe. Richard Liu is determined to ensure that all the stakeholders of JD.com get profit.

 

When a customer orders the product from JD.com, they are given feedback at what time they are to expect the delivery. For instance, the people in Beijing receives the requested product in 6 hours. Customers in areas such as New York get their delivery in about 20 -hours maximum, equal standard services are provided to each customer.

 

Despite the competition from Walmart company, JD.com emerges to be the top as their products are all original and there is a variety from which the customer can choose.

 

Soon, Richard Liu aims at expanding JD.com to other parts of the World including South East Asia, Europe as well as in America. This expansion will be possible through forming mergers as well as using local partners.

 

See Also: http://usa.chinadaily.com.cn/epaper/2017-03/09/content_28492448.htm

 

Richard Liu Qiangdong Talks About How JD.com Got Its Start And The Company’s Current Status

Richard Liu Qiangdong is the founder and the Chief Executive Officer of one of the largest e-commerce platforms in China, JD.com. Liu attended Renmin University of China, earning a degree in sociology, and later a degree from the China Europe International Business School. What started as a retail venture born out of necessity, JD.com is currently worth $60 billion, with Liu having a net worth of $11 million according to Forbes. He attended this year’s World Economic Forum Annual Meeting and talked about what started JD.com and certain aspects of the industry.

 

 

Liu Qiangdong first venture in the world of retail came in 1998, when Liu opened a 4 square meter store selling computer accessories. The business grew however, and he managed to open a total of 12 stores. Due to the SARS outbreak in China, and the fact that the staff and customers were forced to remain at home, Liu had to close all his stores and decided to step into the world of online retail. All his physical stores were closed by the end of 2004, and JD.com was born.

 

 

Right from the start, Richard Liu recognized that the logistics costs were lower and that e-commerce was the trend for the future. With this information clear in his mind, he decided to make his company a serious business, despite the fact that he considered the online market to be chaotic back when he started retailing in 1998. He decided not to sell any counterfeit products on his platform and to provide receipts for the items, as well as good customer experience. Read This Article for additional information.

 

 

Initially, the company had a limited amount of money, and sold IT products and mobile phones, but every year they kept adding new products on the platform. From humble beginnings, JD.com now has 167,000 employees, and 500 logistics centers. JD.com is able to offer fast delivery, 57% of orders getting delivered within 6 hours, and 97% of orders getting delivered in 10 hours. The company also delivers worldwide, taking 10 to 15 days to deliver to Washington, and as little as 3 hours to deliver domestically in Beijing.

 

 

More on: https://www.therichest.com/celebnetworth/celebrity-business/men/liu-qiangdong-net-worth/