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Business Strategist

Steve Lesnard on Digital Marketing

Steve Lesnard is a prolific brand consultant who has taken the world of marketing and entrepreneurship by storm. He is well known for various high profile brand campaigns that have led to the launch of iconic products in the global market. He has previously worked in the sports world as a brand influencer, and this invigorated his desire to help other brands get noticed. Recently, through his Medium account, he offered valuable insights into the art of products marketing the current dispensation of the digital era.

Steve Lesnard notes that with the rise of social mediums, product marketing has never been the same. He says as much as these digital products have been made to help improve efficiency, they can turn out to be counterproductive if not properly leveraged. Notably, most brands that end up succeeding in their marketing have always put the needs and aspirations of their consumers in their strategy. Steve Lesnard reiterates on the need for a brand to clearly spell out the benefits of a product during the launch and introduction in terms of how best it will add value to the lives of consumers.

In his bid to help startups in their marketing strategy, Steve Lesnard offers two basic principles that will help them market their new product. The most important principle, he notes, is the fact that they need to keep it simple and memorable. In short, they ought to get their storyline in order by outlining what is new, unique and better about the product.

Once you are crystal clear about your product’s storyline, the next step would be to bring it to life and make the whole experience real. Make the consumer feel that they are getting the best there is. This should be as practical as possible, and this can even be illustrated using videos and such tools.

Paul Herdsman Talks His Hobbies And The Need To Relax

 

While maintaining and growing his successful business as the COO of NICE Global is a priority for Paul Herdsman, he knows how important it is to have a proper balance with his professional and personal lives. He recently spoke about his love for playing golf and fishing which he states have helped him become well-rounded and grounded in his life. Engaging in these activities and making sure that he does not become overwhelmed with his business helps Paul Herdsman serve his company better.

 

Paul Herdsman states that despite his busy schedule, he always tries to find the time to take part in his hobbies at least once a week. He needs to have the time to decompress from the stress that life can cause and he also knows how important it is to be able to engage in activities that he enjoys. These activities are a good opportunity to clear his mind and reduce the levels of stress that is in his life. See Related Link for more information.

 

While Paul Herdsman enjoys the golf courses that are around him in South Florida, he also enjoys being able to take trips to other destinations in different parts of the country and world. Paul Herdsman has had the opportunity to visit many different courses but still has many more that he hopes to see during his life. Paul Herdsman has stated that he tries to take these trips at least once or twice a year when time allows for it.

 

NICE Global is a customer service company in Jamaica that serves business who have decided to outsource this aspect of their company. Paul Herdsman works to ensure that his company is able to provide the best service possible. Apart from keeping their clients and their customers satisfied, Paul Herdsman also strives to provide a positive experience for his employees.

 

View source article: http://blogwebpedia.com/paul-herdsman-discuss-hobbies-impact-nice-global.html#.XHQ_U6JKiUl

 

 

 

Paul Herdsman’s Advice To Future Business Leaders

 

When it comes to successful business leaders, Paul Herdsman is at the top of the pack. He learned early on the importance of outsourcing company operations. This lead him to create his own company based out of Jamaica. NICE Global developed a stable client base, and he continues to refrain their business practices.

In a recent The Bro Talk article, Paul Herdsman gives a series of Business Tips on how to become a successful businessman.

Starting with the most necessitate aspects, make sure the industry is something you enjoy. It’s a long and daunting process to develop a stable business, and it can still have up and down periods. As such, keeping a positive attitude improves not only your own productivity, but those around you as well. Taking risks and failing are all part of the job. However, if all three of these tips are kept in mind, then you can whether any incident that comes your way. There are no short cuts when building up a business. Get Related Information Here.

The next group of tips involve internal practices. The only way a business will succeed is if the leader has a strong vision for the future. Building a team of likeminded individuals who wish to see the brand grow, in addition to learning from mistakes along the way, ensures the company is always moving forward. Staying on top of everything and putting in all your effort will reap great rewards sooner or later.

Running a business is tough, but with a few simple tips the experience can be greatly improved. Paul Herdsman concludes by reminding the leader to know what consumers want, and always deliver beyond their expectations. Knowing when to say no, and having a mentor, will go a long ways in making sure you can survive the long haul.

 

Visit http://weeklyopinion.com/2018/06/lessons-entrepreneur-paul-herdsman/

Rodrigo Terpins Starts Floresvale, a Wood Company

Rodrigo Terpins is known in Brazil for his profession as a rally car driver. He is not only a rider but also a member of Bull Sertoes rally team together with Michael Terpins, his brother. They both participate in professional circuit racing. He has participated in many rallies across Brazil which have earned him a name in the sports fraternity. With his brother Michael, the Tea Bull Sertoes Rally Team, they have taken part in more than five rallies. Jack Terpins, Rodrigo’s father, is the President of not only Latin American Jewish Council but also Maccabi Latin America Confederation. He is also a former basketball player.

 

About Floresvale

Rodrigo Terpins came up with the idea of Floresvale due to the large number of trees that were being cut without certification. He also wanted to have a business that involved sustainability and the environment. Rodrigo was also concerned about pollution and waste and wanted to eliminate clear cutting which is rampant in Brazil. He then took on some partners and created an ethical business of supplying wood while still helping nurture the environment. For more details visit ideamensch.com

 

 

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Rodrigo Terpins went to the University of Sail Hilaire where he gained business management skills. He then worked at Lojas Marisa for 16 years and even rose up to become the President. he then left the company in 2007.believes in keeping up to date with emerging consumer trends. He also insists on constantly analyzing the market and the business competitors. Rodrigo went on to launch his own company in 2008 called T5 Participacoes. This company has been on the forefront when it comes to organizing some of the greatest rallies in Brazil.

Rodrigo took part in the Sertoes together with Fabricio Manchiana who is his partner. They finished third after covering 2600 Kilometers over two states and earned 8th position overall out of 38 teams. The 22nd edition of the Sertoes Rally was considered the largest in Brazil and drew attention from a number of rally drivers, sponsors, and fans. He also participated in the 24th edition of the same and won the fifth position overall and first in the second stage.

 

 

NICE Global COO And Co-founder, Paul Herdsman

 

NICE Global is a company that provides outsourcing services to businesses including customer service, sales support, and technical support. These services help NICE Global’s clients improve their customer retention, lower their overhead costs, and increase overall revenue. Prior to starting NICE Global, the founders were providing outsourcing services headquartered in several countries, which made company growth challenging. Jamaica, a country that has a large English speaking population and a centralized location, was chosen by the co-founders as the sole location of NICE Global.

 

Paul Herdsman, COO and co-founder, is responsible for daily business operations, strategic partnerships, company culture and vision, and long-term growth planning. Herdsman had a long history of experience in management and process optimization prior to creating NICE Global. Prior to co-founding NICE Global, Paul Herdsman was the co-founder of ATS Digital and COO for nearly 7 years. His previous experience includes serving as the Business Development Director for iS3, Inc., and working in Business Development for JM Family Enterprises. Paul Herdsman received his B.A. from Florida Atlantic University in Management Information Systems and Business.

 

Herdsman’s previous ventures ensured that NICE Global started out with a portfolio of clients who trusted the services provided by Herdsman and the company. Having this structure in place allowed the company to move from startup to profitability quickly. According to Herdsman, one crucial element of NICE Global’s successful business strategy is providing excellent customer service and building a supportive company culture for employees and clients. Refer to This Article for more information.

 

This also means allowing employees the leeway to take on high level responsibilities and trusting them to achieve company goals and support day-to-day operations. Herdsman strives to streamline processes, encourage conciseness, utilize the opinions and skill set of his team members, and increase productivity. Personally, Herdsman recommends the business books “Rework” and “Don’t Sweat the Small Stuff” for reminders on achieving a work/life balance and utilizing time for productivity over busy-ness.

 

In the article, “Lessons from Entrepreneur Paul Herdsman”, Herdsman gives effective business lessons which he likes to share to aspiring and established business owners alike can use to be successful like himself.

 

 

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Paul Herdsman Partners With HEART/Trust/NTA

 

Business process outsourcing is growing and becoming a major sector in Jamaica’s economy. As such the BPO sector in Jamaica offers a lot of new opportunities for employment and personal, professional development. As such, HEART/Trust/NTA is a major force in partnering with both local and international investors who aim to train available Jamaican human capital for the growing BPO industry.

 

The training is essential, because it gives youth new employment opportunities and a chance to climb the ladder of business experience. NICE Global has also partnered with HEART Trust. The Human Employment and Resource Training Trust is one of Jamaica’s key driving forces that is helping put Jamaica squarely on the road to development. The company, founded in 1982, places focus on stimulating job creation and economic growth in Jamaica.

 

Paul Herdsman is the driving force behind NICE Global. Paul Herdsman’s company offers resources for companies looking to outsource office and business functions. His company’s headquarters is in Jamaica. Paul Herdsman, on top of his business success, believes that children deserve a home.

 

As a result, he founded NICE Global Outreach. His non-profit provides permanent homes for children abandoned and orphaned. He also works to support other organizations that work to provide a solid foundation for children. The project’s name is SOS Children’s Village. All children in the program have access to a mother-figure and brothers and sisters. They live in their own homes and receive encouragement through a supportive, village environment. Go Here for related Information.

 

The Foundation accepts support from public donations, help from volunteers, grants, and support from corporations. Herdsman and his colleagues feel they should all do their part in making the world a better place for children to live.

 

Paul Herdsman also offers a number of Effective Business Tips For Entrepreneurs hoping to find success. Know your product and the people you wish to sell to. Always follow through once a project starts. And perhaps most importantly, do not be afraid to fail.

 

 

See also: https://medium.com/@paulherdsman