Steve Lesnard is a prolific brand consultant who has taken the world of marketing and entrepreneurship by storm. He is well known for various high profile brand campaigns that have led to the launch of iconic products in the global market. He has previously worked in the sports world as a brand influencer, and this invigorated his desire to help other brands get noticed. Recently, through his Medium account, he offered valuable insights into the art of products marketing the current dispensation of the digital era.
Steve Lesnard notes that with the rise of social mediums, product marketing has never been the same. He says as much as these digital products have been made to help improve efficiency, they can turn out to be counterproductive if not properly leveraged. Notably, most brands that end up succeeding in their marketing have always put the needs and aspirations of their consumers in their strategy. Steve Lesnard reiterates on the need for a brand to clearly spell out the benefits of a product during the launch and introduction in terms of how best it will add value to the lives of consumers.
In his bid to help startups in their marketing strategy, Steve Lesnard offers two basic principles that will help them market their new product. The most important principle, he notes, is the fact that they need to keep it simple and memorable. In short, they ought to get their storyline in order by outlining what is new, unique and better about the product.
Once you are crystal clear about your product’s storyline, the next step would be to bring it to life and make the whole experience real. Make the consumer feel that they are getting the best there is. This should be as practical as possible, and this can even be illustrated using videos and such tools.