Skip to content

Fashion

How Victoria Doramus Has Established Herself As A Household Name In The Fashion Industry

Victoria Doramus is a renowned market trend analyst and a brand strategy expert based in Brooklyn, New York. Having worked with several companies within her line of specialty, the fashion enthusiast has gained extensive experience to identify trends that could change the global market. Victoria went to the University of Colorado and graduated in 2006 with a bachelor of arts degree in journalism. In 2013 she gained a contemporary arts and design certification from Sotheby’s Institute of Art in London having specialized in the fashion history.

After graduating university in 2006, Victoria Doramus joined Mindshare as the Assistant Media Planner designated to create an active print media plan for clients while negotiating with media vendors. A year later, she moved to the Creative Artists Agency in Los Angeles. She published articles for Trendcentral, a daily online newsletter run by the intelligence Group and did a quarterly report on lifestyle trends. Besides these, she managed some client’s fashion blogs and created content for TV shows like “The View” and “Good morning America.”

Three years into the Arts Agency, her boss recruited her as the head of Trendera, a Los Angeles based company that purely focused on trends. Victoria (@iamvictorialynn) then became a lifestyle trend editor pioneering collaborations with high-profile clients, monitoring city guides and drafting trend reports. In 2014, Peter Berg, a TV and film director employed her as his assistant managing all his property, household inventories and coordinating his domestic workers.

Victoria Doramus has also partnered with some writers helping them in their research and publications as a freelance writer. Some of the books she has been a part of include “The Modern Girl’s Guide to Sticky Situations,” a 2011 Harper Collins publication. The fashion expert developed visual illustrations for summer 2010 and spring 2011 working with Art Direction & Trend Consultant. For more about Victoria, check out her Pinterest account.

Victoria Doramus – Director of Philanthropy | LinkedIn

Amazon Feeling the Heat as Fabletics Continues to See 35% Growth Rate

Fabletics understands how important data is when it comes to sales and marketing. They know it is important to use the best data in order to please their customers. Using their unique model, where they have both an online store with a monthly subscription service and offline retail stores, they are able to do a lot of stuff other companies are not able to do.

 

One example would be how they use their data to stock their stores. They take a look at what subscribers are buying online in the areas where their approximately two dozen stores are located. This way, they know which items customers in that location are interested in, and they are able to stock their stores accordingly. They also look at what people are saying on social media and real time sales activity. They are able to combine global strategies with local preferences in that sense.

 

Fabletics also uses a reverse showroom engineering technique. In many stores, they are suffering as a result of customers coming in to try on products but then not buying them. With Fabletics, a large majority of customers are already subscribed to the online service or sign up for the service when they check out at the store. In those cases, there is no way Fabletics can suffer from the showrooming problem. After all, they make it so that when someone tries on a product, it immediately gets added to their online shopping cart so that they can make the decision later. Since most retail stores do not have an online presence, or even if they do, they do not employ this trick, they can not keep up with Fabletics.

 

Fabletics is also having an impact on Amazon. Amazon is feeling the heat as Fabletics continues to become more and more popular. One of the reasons they grow so much is because they focus on what really makes a brand stand out. They focus on having a great product, a sales team that is accessible and which is always happy to provide the best customer support, unique designs, and an easy shopping process. In fact, they grow around thirty five percent each year. They are also able to offer clothing at prices which are half of what others offer.

 

With Kate Hudson on their team, Fabletics will continue to see success. This actress has been shown to be a marketing expert. Take the Fabletics lifestyle quiz today.