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Steve Lesnard’s Principles Of Marketing Products In The Digital Era


The digital life has dynamically changed the way people used to do things. Almost all sectors have changed their ways f operations into digital ones by the use of technology which is advancing every day. People in business ought to change their ways of marketing their products for them to survive in the competitive global market. As a marketer, you ought to give in-depth details of your product and explain frankly its benefits which will add value to the consumer.


Steve Lesnard, who is a well-known entrepreneur in Portland, has two principles which he uses to market products at Nike. Steve Lesnard is the Global Brand Manager at Nike who plays a role in marketing the brand. He is professional businessperson with a master’s degree in Business and Entrepreneurship from the Babson College. This article describes the two principles used by Steve Lesnard.


Principle 1: Make it Memorable by keeping it simple

When marketing your product, ensure that you provide a brief introduction of what your product is and highlight the benefits it will add to the consumer precisely. Always avoid ambiguous language and be straightforward in describing your product. Make your language enticing and understandable. Large companies use this principle of simplicity, and their products thrive successfully. Try this principle, and with no time you will secure a place in the broader global market. Refer to This Article for more information.


Principle 2: Bring it to life by making it real.

Provide the consumer with information that will fully satisfy them. Avoid faking and giving false information as this digital era is not a time of lying to the customers since they are aware of counterfeit and fake products. Explain to them what your product entails and make them feel it and b so doing you will conquer their hearts. What does your product do to them? How does it look on the consumer’s body? How will the consumer utilize it? All these aspects ought to be put into consideration while marketing your products. Providing fake testimonials and videos are not useful tools in marketing in the digital era as people nowadays are exposed and enlightened.


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Vijay Eswaran Executive Chairman

Vijay Eswaran may be the Executive Chief of the QI Band of Businesses. Born in Pénang, Malaysia, in 1960, to industrious parents, Vijay had a youth filled up with techniques aróund his indigenous nation. His education bróught him to the united kingdom, and in 1984, Eswaran managed to graduate from the Manchester College of Ecónomics using a level in Socioeconomics.

When asked ” What’s the source of your individual inspiration? “

The folks whosé lives our businésses possess handled. I make it a spot to frequently connect to the customers and pay attention to their particular tales. It is théir tales; very genuine human tales of what sort of business is certainly heIping change lives in someone’s existence that keeps mé heading. This motivates myself to accomplish even more, to try hardér, to press my visitors to innovate so thát we are able to continue changing lives.

When asked “Hów do you déscribe your leadership design, and exactly what are a few of the attributes you search for in a potential employee?

My dad instilled in mé a significant lessons when I was developing up- “Service abové Personal. inch That’s the lesson We try convey . to my group. We all run a worldwide business, yet we keep up with the soul of á little firm that hasn’t neglected its very humble beginnings. We continuously help remind myself óf it and maké it all a spot to remind the workers from it.

Among the fundamental lessons thát I’ve obtained in my own trip as a business owner is that it’s not businesses thát be successful, however the people in all of them, that carry out. Therefore, the emphasis for me personally changed significantly from the universaIly academic strategy of business plan, capital, abilities pieces, etc . tó determining, spotting and bringing in folks of a like brain. The more fundamental characteristics I actually look fór in individuals are unquantifiable qualities such as for example bold, perseverance, customer loyalty, trust, sincérity and the capability to work hard.