Becoming a renowned CEO is not an easy task for anyone who is ambitious. However embedded with determination, passion and especially hard work, are some of the attributes that accompany a person who eventually makes it to that position. With all these attributes and a wealth of knowledge, one is sure to get to their destination regardless of how long it takes.
For Luiz Carlos Trabuco, getting to his current position did not come easy. He started off by working multiple jobs just to put him through school. He was so determined to make in life that it did not end with him just getting a job. He first got his first job at Banco Bradesco as a clerk at the age of 19, in the year 1963. It is from this job position that his journey to greatness started. He served on several job positions, which was the begging of his journey to the leadership ladder,he held several significant positions in the company.
He is well known in Brazil for his work ethics and unique leadership skills that seem to work at every turn. After the resignation of Lazaro de Mello Brandao, a long time chairman of the company, Brandao resigned his position and recommended Trabuco for the position after many years of serving at the company. With Trabuco taking over the company’s leadership, it came at a time when the company was at its knees. However, he managed to turn the story around by implementing changes that propelled the company’s significant growth.
Among the notable changes made by Trabuco, was the hiring of young, educated people and making them responsible in making decisions while taking the responsibilities of their decisions with expected positive results. Though most of his changes and strategies were met with a lot of opposition, eventually they were accepted after the positive results were instantly seen. With the pension crisis that was making the company bleed financially turning around drastically. His remarkable work ethics and results have made Trabuco to be one of the most sought after leader in Brazil currently, causing him to be recognized worldwide.