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How Lori Senecal’s Unique Management Talent has Shaped CP&B

CP&B, a reputable advertising agency, recently issued a public statement regarding the departure of its global CEO Lori Senecal. Senecal got the opportunity to work with the ad agency based on her organizational and management talents. Since she took over as global CEO, CP&B has garnered high-profile clients like the American Airlines. She also created an effective system for the firm’s management and communication to be applied in the agency’s worldwide offices.

Despite Senecal’s departure, a new member, Danielle Aldrich, was added to the agency’s global leadership team as president. This new member is expected to serve in CP&B West that consists of several Los Angeles offices and Boulder. In praise of Aldrich’s promotion, Lori Senecal pointed out that Aldrich symbolizes the company’s core values. Danielle Aldrich previously served as co-managing director of CP&B’s subsidiary, Boulder.

Lori Senecal also mentioned that her decision to leave the company was because she had achieved a lot from CP&B. As she made a debut in the advertising industry working for a Canadian ad agency, her goal was to work in the U.S. Through her determination and dedication; she got the chance to work for companies such as KBS and McCann New York.

It has been rumored that Senecal’s replacement will come from Forsman & Bodenfors, a Swedish creative company. In 2016, this company entered into a partnership agreement with CP&B. Executives from CP&B have not confirmed these claims though they are likely to be true.

About Lori Senecal

Senecal’s duties at CP&B involved overseeing the agency’s ten global subsidiaries and expansion and growth initiatives. Thanks to her leadership efforts, CP&B transformed into a collaborative and an inventive firm. The firm has also proved to be consistent in service delivery and global expansion. Based on these efforts it was listed for Advertising Age’s “Creativity Innovation of the Year” accolade. Check out GCReport for more info.

Before her employment as CP&B’s global CEO, Lori Senecal was involved with several world-renowned companies. These include KBS, as board chair and CEO, McCann Workgroup, as a chief innovative officer, and McCann Erickson, as president. Senecal’s awards and accolades include AdAge’s “Women to Watch” and Quantum Leap Award for leadership and innovation.

See more: https://www.linkedin.com/in/lorisenecal