When it comes to advertising, many advertisers are trend followers. While it is not the best way to be, it does have its advantages. However, the disadvantages to being a trend follower is that it limits the success a company can experience. For one thing, trend followers tend to be a bit late when it comes to advertising. Therefore, the customers are not going to be as excited to see the ad as they were to see the earlier ad of the trend. A better thing to do would be to set trends. This is something that advertisers like Lori Senecal do very well.
One of the reasons that Lori was able to set trends is that she is very focused and passionate about advertising. Therefore, she has taken the time to do a lot of research on what the current trends are. At the same time, she has learned how to look forward for any new trends that may come forth so that she can capitalize on the trend. One of the best aspects of setting trends like Lori Senecal is that the clients that she helps with the trendsetting ad campaigns is going to benefit a lot from it. For one thing, people see similar ad campaigns are going to be reminded of the company that has first set the trend. Visit Adage for more info.
Lori Senecal is looking at a new way of advertising that is being emerged because of the internet. While the older ways of advertising and marketing are still effective, it is very important for business owners to take advantage of the newer methods for marketing. These newer methods are cost effective and can help build trust in the company. Lori Senecal herself is exploring these newer methods and describing them to readers so that they can be caught up with the market.