Stylist’s Jaqueline Kilikita recently published the article “Lime Crime’s Doe Deere on Being Fearless and Leading a Vegan Friendly Brand”. The article reveals how the young entrepreneur recognized the strength of boldness, whether in your eye shadow or in your personality.
Lime Crime is a make-up company that has become a cult favorite over the last couple of years. The company’s make-up is known for the enchantingly bright colors and its obsession with unicorns.
Deere reveals her thoughts on why she believes the company has become a cult favorite in the beauty world. Namely, she believes that it is because her company fills a unique need in the beauty industry. They have always aimed at providing something unique ever since the company began in 2008.
However, success didn’t necessarily come easy. Deere reveals that making mistakes is simply a part of the entrepreneurial game. It is those mistakes that taught her to make the company even better. She advises young women who want to enter into the beauty world to think about innovation. Young women need to listen to their intuition, pay close attention to what they like themselves, and think about what they wish was on the market. Then all they need to do is go out and create it.
The company will soon release an eye-shadow palette that is centered around the color purple. They will be exploring various shades including lavender, purple and lilac in their new Venus III Eyeshadow palette. Deere believes the key to a successful palette, and their rise in popularity in recent years, is due to the ability of a palette to tell a story. It is not just a random assortment of colors. It is a carefully planned creation that focuses on specific looks. This year’s palette focuses on mixing colors with neutrals so the customer can include purples in their every day looks. The palette is the best way to create a variety of looks all packaged within the same box.
Deere reveals that packaging is also a key to communicating the brand, almost as important as the product itself. The packaging allows the company to tell the story of value and quality through imaging and color.
The company also recently expanded into hair dye. The leader herself has been dying her hair for nearly a decade, so Deere feels that the hair dye is a natural extension for the company. The brand is centered on self-expression and hair is a large part of that. She explains that many young women are coloring their hair now in order to shift their styles often.
Lime Crime also uses social media to raise awareness about their brand while staying close to their target market. Deere particularly loves Instagram and social media in general. Through social media, they are able to listen to the needs of their audience and combining ideas. By listening to the wants of the audience, they are able to create successful products they know the customers already want. Lime Crime is all about encouraging the audience to use their make-up as a method of self expression.
Follow Doe Deere on Instagram.