When it comes to bottled water, the term “revolutionary” rarely ever springs to mind–after all, it’s just water. Waiakea Inc. has managed to flip this notion on its head. Founded in 2012, Waiakea bottled water is quite possibly the purest water on the market. The water is sourced from the Mauna Loa volcano, located on the island of Hawaii, and undergoes a natural filtration process, whereby it’s filtrated as passes through volcanic rock. This all-natural filtration process allows minerals and electrolytes to naturally fuse with the water, well before the bottling process gets underway.
When it comes to bottling this mineral-infused water, Waikea prides themselves on using recycled polyethylene terephthalate, which is fully degradable, as opposed to BPA plastics, which have been linked to cancer. This process easily differentiates Waikea from other bottled water companies; not only is recycled polyethylene terephthalate better for the environment it also requires less energy to manufacture, which reduces overhead and allows the company deliver a healthier bottled water alternative, that is more cost-effective when compared to other brands of bottled water.
Since being founded in 2012, Waiakea Inc. has enjoyed exponential growth; in fact, the company reportedly has a $10 million valuation, which is impressive for such a young company. Waiakea’s valuation figures are the sum total of a 170% annual growth rate. When the company began its foray into the bottled water industry, they were selling roughly 2,300 cases of water per year; within a span of 3.5 years, they were selling upwards of 123,000 cases annually. Considering that most startup businesses typically fail within the first five years, Waiakea’s success is nothing short of amazing.
Why is Waikea Inc. so successful? It’s probably because they focus on things that their contemporaries don’t. For example, the company chose to use a high-quality variant of recycled polyethylene terephthalate, instead of the standard version. In addition, Waikea opted to take advantage of natural water filtration, as opposed to filtering their water during the manufacturing process; not only is this far more cost-effective, it allows their water to be naturally infused with minerals like calcium, magnesium, and potassium.